CEO's concerns are often the business performance, the financial result (or overall customer satisfaction), not something related to operational thing. In most companies, CEO doesn't have enough room for thinking about operational aspects except in critical situation where the efficiency affects significantly the business result. Most managers whose title begins with "Chief" concern about almost the same thing, the performance. Without that, CxOs couldn't get a chance to renew their contract in their company.

To just say like this, "The world gets changed and the really important thing now becomes the process, it's time to introduce CPO.", is not enough to persuade the stakeholders in a company. We need to point out the tangible, intuition, practical reasons to persuade people.

So many hypes on bpm are around us. To avoid hearing that our approach is a sort of hype, we may need to explain the exact roles and their effectiveness in quantitative way before saying its necessity.